If Tony’s Chocolonely founder Teun van de Keuken had his way, he would’ve ended up behind bars long before he created his popular chocolate company. The crime? Fueling slavery by knowingly purchasing a chocolate bar made with illegal child labor. Nearly 20 years later, Tony’s Chocolonely is not only one of the most popular chocolate brands in van de Keuken’s native Netherlands, it is known around the world. Watch the full video: https://youtu.be/zUN9KQpUgzM
Tony’s Chocolonely went from an activist stunt to a global brand that brings in $162 million a year
