Before starting Purely Elizabeth, CEO Elizabeth Stein was a certified holistic nutrition counselor.
In 2007, Stein left a career in marketing, to complete a health coach training program at the Institute of Integrative Nutrition in 2007. She went on to launch her own practice, coaching clients one-on-one and teaching cooking classes on the side.
It was Stein’s work as a nutrition counselor that helped launch her health foods brand just a year later in 2008. Now, Purely Elizabeth brings in $147 million a year.
Though she has since discontinued her practice, nutrition remains a major part of Stein’s life today — she calls her eating habits a “non-negotiable.”
