New Jersey mom Kim Vaccarella’s closet used to be a graveyard of discarded beach bags.
Straw and mesh bags didn’t hold up well to the sand and moisture of the beach, while canvas bags didn’t last long before becoming filthy — so, Vaccarella concluded that what she needed was a bag made of EVA foam.
As it turns out, Vaccarella had correctly identified a space in the market for a bag that is roomy, easy to clean and can stand up on its own without collapsing. Sixteen years after she first came up with the idea for her perfect beach bag, Bogg Bag is on pace to rake in $100 million in revenue this year.
