A simple packaging strategy helped this founder go from waiting tables to selling Justin’s for $281M

Justin Gold put his homemade nut butters in Whole Foods, but still couldn’t turn a profit. A 2006 mountain-biking ride inspired a new product that put Justin’s on the map. Watch his story: https://youtu.be/Ydd2pdvdYG8

A simple packaging strategy helped this founder go from waiting tables to selling Justin’s for $281M

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